Is long-term innovational investment necessary? Karl Ulrich

Karl Ulrich talks about the myth of long-term investments in innovation.

He offers two possible strategies: a follower strategy (being second after a dominant design is decided and technological trajectories are set) or an acquisition strategy (acquiring small entrepreneurial firms that has achieved some success with the field).

Karl Ulrich is the author of the landmark paper, “The role of product architecture in the manufacturing firm”, which has also influenced Japanese management greatly.

(Mack Center Video)

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June 23, 2013 · 5:22 am

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