Tag Archives: corporate failure

Fall of Great Companies – Don Sull & Clayton Christensen

The simple story outlined by Jim Collins in the previous post is just the very first step in understanding why good companies fail.

The very old and well-known idea from Christensen & Bower (1996) and the Innovator’s Dilemma suggests that the very strategies that helped firms to reach success cause them to fail as the environment change and new entrants succeed in introducing and developing disruptive innovations. His examples of the hard disk industry and the steel mills are also very well known.

Now, here is another speech centered on this idea by Don Sull from the London Business School. He explains that there are 5 types of commitments that can bind companies:
1. Frames (assessments)
2. Processes (formal, informal)
3. Resources (tangible and intangible)
4. Relationships
5. Set of Values (identities)

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June 20, 2013 · 11:33 am

Fall of Great Companies - Jim Collins

Jim Collins explains in five stages how top performing firms fall. This is a well known and quite obvious process, almost an archetype from Greek epics, but it is very easy to forget this process on the field. I think it is a good framework to serve as a guidepost when considering whether to act on signs of problems with a business or keep ignoring them.

Stages:
1. hubris of success
2. undisciplined pursuit for more
3. denial of risk and peril: gathering wind, coming storm
4. grasping for salvation: a process of denial takes hold and the fall happens
5. capitulation: most fall but not all, and you might even be able to come back

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June 19, 2013 · 9:23 am