Serendipity in innovation – Morten Hansen

In this short interview, Morten Hansen talks about his 2011 book co-authored with Jim Collins, Great by Choice.

The book is an account of their research that attempts to explain how companies that outperform their industry peers achieved this superior level (companies such as Amgen, Microsoft, Southwest Airlines, Biomet, Intel, etc.)

Their findings suggest that these companies are not necessarily more innovative, but they navigate uncertain environments with persistence and great ability to prepare for utilizing luck when it comes along. Hence, the key is “serendipity”.


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June 18, 2013 · 1:31 pm

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